Our Terms of Use and Privacy Policy have changed. We think you'll like them better this way.

Episode 102: Branding 101

  • Broadcast in Spirituality
That Writing Chic

That Writing Chic


Follow This Show

If you liked this show, you should follow That Writing Chic.

Within the faith based small business community - there’s a trend to attach God’s name, an aspect of his persona  or something Biblical to everything we do.

When Adam named the animals, he didn’t attach God’s name to them.  When he named his wife, he didn’t attach God to her name.  He named her based on who she was and her purpose.

When we name our businesses, does the brand we are seeking to create accurately reflect what we are seeking to do? Is the name of our business an accurate reflection of the services, goods or information we are seeking to provide?