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Jay Conrad Levinson (Guerrilla Marketing) Interview

  • Broadcast in Business



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Tonight's guest on SuccessBug's "Marketing Masters" show is Jay Conrad Levinson of Guerrilla Marketing.

Jay will be answering questions that we have been receiving here at SuccessBug.

He is s the author of a popular 1984 book "Guerrilla marketing" . The first to use the term Guerrilla Marketing describing 'unconventional' marketing tools used in cases when financial or other resources are limited or non-existent.

Guerrilla Marketing is the best known marketing brand in history, named one of the 100 best business books ever written, with over 21 million sold. His guerrilla concepts have influenced marketing so much that his books appear in 62 languages and are required reading in MBA programs worldwide.

As an ad agency executive some notable marketing campaigns and achievements he collaboratively developed include The Marlboro Man The Pillsbury Doughboy Allstate's good hands, United's Friendly Skies, the Sears Dehard battery, Morris the Cat, Tony the Tiger, and the Jolly Green Giant..

He created marketing materials across the spectrum of all media for other biggies such as Wells-Fargo, Citicorp, Visa, Viacom, Charles Schwab, University of California, Kampgrounds of America, BF Goodrich, Gallo wines, the Sharper Image, Peterbilt Motors, Chrysler Corporation, Honda, Club Med, PBS, Playboy, Hyatt, Encyclopedia Britannica, Pacific Telephone, Old Spice, Arby's, the United Way, Rolling Stone, Montgomery Ward, Nissan, Mercedes, Volvo, and Holiday Inn.