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Elizabeth Kraus: Beauty Industry Marketer, Educator & Author

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Charlotte Howard

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Elizabeth joins us once again to talk about an exciting upcoming release: her 2012 Salon & Spa Marketing Planning Calendar! Join us as we discuss the details and how this tool and resource will help you to grow your business quickly!!

Learn more HERE.

About Elizabeth

Elizabeth Kraus is the owner of be inpulse branding, marketing and design and the author of several blogs, books and publications including 365 Days of Marketing, Make Over Your Marketing (for salon and spa) and the original 12 Months of Marketing for Salon and Spa.

Elizabeth says, "In reality, everything about your business is marketing. To build a strong business requires that you become aware that the "brand" of your business – all of the things a person believes to be true about you or your business – is occurring in the minds of your clients and prospects, each and every time they come into contact with you or with any aspect of your business.

"Since people's perceptions about your business (and you!) are established and reinforced (or disillusioned) at every touch point, it's vital that you think through the customer experience from beginning to end, from the first possible point of contact or exposure through the shopping trip, appointment or visit itself, to what will happen afterward.

"Developing a more holistic approach, analyzing and taking control of as many of the variables as possible gives you the opportunity to design a truly exceptional – and therefore exceptionally satisfying – customer experience."

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