Stretch Your Mind and Body  

On todays show, Carol Deckert joined Charly Leetham to talk about achieving balance in networking. 

With the focus on social networking increasing and the number of places to connect on the up - many business people are overwhelmed by the sheer 'enormity' of it all.

Networking is the process of meeting people, either in person or 'virtually', that you would like to develop a stronger (perhaps more formal) connection with.  These connections, in turn will enrich your life in one, or many, areas - depending on the type of contact.

The one thing that many business owners are very concerned about is the amount of time it takes to network, versus the time required to simply get the work done!

Carol shared some fantastic insights into this, including:

You should network where your target audience is.  If your target audience (or market) uses Twitter, ECademy and Ryze - then that's where you should be networking. It doesn't make sense to network on Facebook or Myspace if your target market doesn't.

Use an egg timer to limit the amount of time you spend each day on your networking and only do what you can in that time. This means being focussed and addressing the important requests first.... but you can do it!

Schedule your day to maximise your networking. For Carol, networking at the end of her work day works best - but for Charly, networking at the start of her work day is optimum.


Charly was also asked how she manages to work from home and handle the 'interruptions' from family and two young teenage children.... her answer may amuse you!

Carol is networking coach and her site can be found at RUNLancaster and her networking blog. Carol is available for coaching and advice.