Interview with Sol Masch of MTV

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Lubna Dajani of Stratemerge and John C. Havens of BlogTalkRadio interview Sol Masch, Senior Manager of Marketing, MTV Networks Mobile Division for his insights on the latest trends in mobile media. Topics discussed include: The “Open” Movement ; WAP 2.0 – Increasing the level of interactivity for consumers and advertisers ;Future of Mobile Widgets; On-air, online and on-mobile – Successful campaigns that hit consumers on every screen.
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