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Brand authority is the public recognition of competence associated with you, and/or associated with the name of your business.
That was my opening line designed to make the search engines happy, but I like to write less than fully conventional posts because I think that posts written from the heart are honestly going to help you a lot more than would listening to the same old SEO BS once again.
Absent of SEO factors, I might rename this post “How Being Happy Makes People Want to Do Business with You”. You naturally develop brand authority in proportion as you enjoy life, and what you do in it. I‘ll address SEO near the end, but first let’s talk about the essentials.
Too Much BS in Marketing Blogging!
I usually research my topic before I start writing. There are so many repeated industry buzz words and phrases, and “five great tips for this or that”, and just general BS. Well meaning people follow well meant advice, but I think too many of them miss the real point. The real point of brand building is to demonstrate your love of living life. If you can’t or won’t do that, you’ll meet failure. Your business is the life you live. You might as well love it, and you might as well love those you deal with, because in the free will system of living, we have been given only two choices. They are:
1. Be happy
2. Be miserable.
Become Everybody’s True Friend
Don’t fake it! Really learn and desire to love your neighbor! After all, anybody might be your next customer. Don’t you want to know them and be their friend first? Isn’t it then a lot more likely that they will want to do business with you?
It's good to talk.