Social Networking & Business Promotion 101

Join your host Marcia Johnson with Special guest Rick Itzkowich as they explore Social Networking and it's importance and impact in business today. Rick is the Co-founder and Vice President of Marketing of Productive Learning & Leisure (PL&L). Rick brings over 20 years of experience in the self-development and personal growth training industry to his passion for teaching people ways to make their personal and business lives easier, happier and more successful. While in his entrepreneur mode, Rick created an innovative email marketing system to generate leads and help retain clients called QuoteActions. Immediately the big picture loomed larger. While planning his marketing strategy for this innovative e-marketing tool, Rick realized the value of Social Networking (SN) and building relationships versus making traditional sales. His style of inquiry, discovery and mastery of SN has helped him gain the reputation of being the “Go To Guy for SN Newbies.” Midway between Baby Boomer and Gen X, Rick bridges the gap. He talks the language and anticipates the questions of SN first-timers. With Social Networking here to stay, Rick’s blog www.snfornewbies.com, top ranking articles on sites such as Biznik, webinars and eBooks are just what non-geeks need to be comfortable merging their offline and online worlds.