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Interview with BL Ochman of What's Next and PawFun

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Learn how the giant corporations are using social media and what works -- and what does not.

B.L. Ochman, president of her own social media strategy firm, has helping Fortune 500 companies achieve spectacular results by strategically incorporating emerging media into their marketing mix since 1996.

Her blog is What's Next.

She contributes to Ad Age Digital Next, Mashable, Business Week and others. On Twitter, she is @whatsnext.

She is co-founder of the pet lovers' site and blog, Pawfun.com - where you can create and send free photo e-cards of your pets and create a variety of great products featuring your pet’s photo.

This is bound to be a really informative and explosive interview, a peek inside the upper realms of blogging and social media marketing from a seasoned and widely respected pro. BL has been a mentor and adviser to Vaspers from the very beginning.

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