Read more... http://www.stevenkaylive.com/article.php?id=35
When it comes to marketing and advertising, there are a thousand different options. Since my particular area of expertise is in radio, I will speak from that perspective, but I do believe that these concepts work in other forms of media (tv, print, internet, etc.). Many people ask me how to make radio effective for their business. The answer really depends on the goals they have for their business and what they hope to accomplish with the campaign, as well as what type of business or industry they are in.
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About Steven Kay: Steven Kay is a media consultant, and a talk show host and producer, whose recent projects include “Life Business and Money”, “The TALK 650 Morning Show”, “Retirement Wealth Talk Radio”, and "Business Builders Radio". His company Steven Kay Media LLC is an independent media buying agency and consultation firm that specializes in talk radio advertising and marketing, as well as producing and hosting talk shows. They work with entrepreneurs, service professionals, and small to mid-sized businesses to create affordable and effective campaigns utilizing broadcast media. You may contact Steven Kay directly at 713-STEVEN-K (713-783-8365).
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