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Life Business and Money - The Best Ways To Build Your Online Credibility

  • Broadcast in Business
Steven Kay

Steven Kay


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Credibility is the key to a successful small business.  It impacts vendor relationships as well as client relationships.  Credibility is similar to a credit score if you think about it.  When you have it, everyone wants to work with you.  When you don't have it, you lose opportunities frequently without even realizing it.
In the real world, credibility is typically spread with word-of-mouth conversation.  It is also handled with services such as the Better Business Bureau.  No one wants to have complaints or other negative feedback.
In the online world, people use social media, complaint sites, review sites, etc.  The number of ways for people report their feedback are more plentiful, but even more importantly, those remarks are enduring.  Some comments or reviews maybe live for years online.  That is both good and bad, depending on the types of remarks that are out there.
Managing the balance of good remarks and bad remarks is the critical element.  Let's just assume someone will say something bad about you online someday.  Justified, unjustified, true, or false.  Doesn't matter.  A negative remark gets posted online somewhere.  It will likely last for years.  What's the true impact of that remark?  If well written and believable, it can be devastating.
There are a few ways you can help reduce the impact of this type of problem.