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Life Business and Money - Try Before You Buy

  • Broadcast in Business
Steven Kay

Steven Kay


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It's interesting to note how many products are available for free on some type of trial basis.  Music is uploaded to YouTube.com, phone apps install for free while offering upgrades for more features, and many other products do exactly the same thing to help establish market share.
What is behind all this?  why is it that try before you buy has become such a popular marketing strategy?  The truth is, perhaps there are just too many competitors in every available arena that standing out from the crowd requires you to implement free trials to help build a customer base to build from.