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Life Business and Money - Staying In Touch With Your Clients / What Is A Brand?

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Staying In Touch With Your Clients
By Bertrand McHenry
 
Your business thrives on your making contacts and getting new business.  What happens after you’ve made the sale and they are now a client?   How often should you be in touch with that person?  What are some rules of thumb for keeping in touch and nurturing your relationship?  Staying in touch is an important part of the networking process.  Here are several tips for keeping in touch and strengthening your business relationships:
 
 
 
What Is A Brand?
By Dirk Cummins
 
The Pocket Oxford Dictionary of Current English (1934) says:
2. v.t. Stamp (mark, object, skin), with b., impress indelibly (is branded on my memory).
 
Interesting that this definition was coined in 1934. To impress indelibly … branded on my memory. Isn’t that what we are all trying to do with our business? Don’t we want our business to become top of mind?
 
Too many people think of “brand” being synonymous with logo. True, a logo is part of your brand; quite possibly the last part of the process. However, before we create the logo let’s first talk about some things you need to know about your business.
 

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