Steven Kay

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Life Business and Money - Strategic Social Marketing

  Broadcast in Business

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There is a significant difference between operational social marketing and strategic social marketing.  Operational social marketing seems to be the topic that most people discuss.  That includes things like how to sign up, how to make a post, how to make friends, etc.  Strategic social marketing is about your goals and how to create results.
Most small businesses fail to use social media at all.  If they do use social media, they are uncertain as to how to use social media properly.  Most publicly available information on social media discusses the operational issues.  Your social media strategy does not depend on which tools you use or which buttons you click.  Your social media strategy, again, is about your goals and creating results.
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