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Life Business and Money - Word-Of-Mouth Marketing Can Bite Back / Biscuits, Fleas, And Pump Handles

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Steven Kay

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Word-Of-Mouth Marketing Can Bite Back
By Dr. Ivan Misner and Bertrand McHenry
 
A lot of reputations are at stake when you give a referral--including yours. Make it count and keep your integrity.
 
Word-of-mouth is the most effective form of advertising--but it's not the safest. Some people approach referral marketing with an attitude that all they have to do is get to know people and referral business will simply bubble up like spring water. What they don't realize is that once trust evaporates, so does the water.
 
 
 
Biscuits, Fleas, And Pump Handles
A Tribute To Zig Ziglar
 
As I am writing this article I am listening to one of my favorite Zig Ziglar recordings; Biscuits, Fleas, and Pump Handles. This week America, the world, and all of us who own our own business, lost one of the best friends one could have. Although most of us have never met Zig, he has touched all our lives.
 

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