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Life Business and Money - What Is Business Networking?

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Steven Kay

Steven Kay

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By Dr. Ivan Misner and Bertrand McHenry
 
 
It's more than showing up and shaking hands; it's about being proactive.
 
Business networking is leveraging your business and personal connections to bring you a regular supply of new business. The concept sounds simple, doesn't it? Don't let that fool you, though. Because it involves relationship building, it can be a deceptively complex process.
 
Think about it. How many people do you know? How many of these people truly understand what you do? How many of these folks have directed prospects to you as referrals? And how many of those referrals have actually turned into business?
 
Business networking is much more than showing up at networking functions, shaking a lot of hands and collecting a bunch of cards.
 
 

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