Life Business and Money - Leads vs. Referrals / Giving First

Referrals Are Not Leads And Leads Are Not Referrals

By Dr. Ivan Misner and Bertrand McHenry

 

Question: What is the difference between a “lead” and a “referral”?

 

Answer: A lead is a contact that may come from any number of sources.  This contact is generally not expecting your call. However, a "referral" is the opportunity to do business with someone in the market to buy your product or service and who’s been told about you by a mutual friend or associate.

 

 

Read more... http://www.stevenkaylive.com/article.php?id=193

 

 

 

Give First And Expect Nothing

Written by Dirk Cummins & Devon Ray

 

Our “give first” strategy is so effective because it allows you to be in control.  When we initially meet someone, the first thing we need to “give” is the chance for him or her to describe the product or service they offer.  Because you are in control, with three easy questions, you should be able to quickly gather enough information to decide if you want to pursue a relationship:

 

 

Read more... http://www.stevenkaylive.com/article.php?id=194