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Life Business and Money - A Sale Is A Relationship Not A Transaction

  • Broadcast in Business
Steven Kay

Steven Kay


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When I follow my book around the world, “Life’s A Sales Call:  How To Succeed In the World’s Oldest Profession”, and am asked to deliver a keynote speech, I share my Five Part Code of Sales. The first item covered is ALWAYS the name of this article: A sale is a relationship and not a transaction. In fact, given a choice, I’ll always choose a relationship OVER a sale, since business relationships tend to move around nowadays—from company to company—and you never know where your Friends will end up. Even more important to understand: there’s huge equity in Client relationships!