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Life Business and Money - G.A.I.N.S. Approach To Networking

  • Broadcast in Business
Steven Kay

Steven Kay


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By Dr. Ivan Misner and Bertrand McHenry
Know Your Network
For success in generating referrals, it's crucial to know your sources – the members of your network. As such, there are five things that are critical that members of your network should know about each other. 
These five things are not mysterious secrets; they’re actually facts we are exposed to every day, but often  pay little attention to because we are not aware of the benefits we can accrue by sharing them.  In our book, Business By Referral, Robert Davis and I call this sharing - the GAINS Exchange:
* Goals
* Accomplishments
* Interests
* Networks
* Skills
If you know the GAINS categories and use them effectively, you can strengthen your relationships, create strong organizations, and live a more rewarding, productive, and enjoyable life.  The exchange is a two-way street.  Not only should you know these things about others, you should share the same type of information about yourself with them.