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Life Business and Money - You Never Know Whom They Know / You Are Known By The Company You Keep

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Steven Kay

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You Never Know Whom They Know
By Dr. Ivan Misner and Bertrand McHenry
 
Don't think a gardener can be a referral source to the rich? Think again. Discounting even one potential networking opportunity can be disastrous.
 
We don't walk around wearing signs displaying the names of everyone we know. It would probably shock you to learn about some of the influential people your best friend knows but hasn't told you about. You can't assume that your friend, acquaintance or referral partner doesn't have powerful contacts that can help you--or your business--in important ways.
 
 
 
You Are Known By The Company You Keep
 
As I write about this subject it takes me back to my childhood. My Mother would constantly remind me to be careful and choose my friends wisely because people will judge you by the company you keep.
 
Unfair? Perhaps. As a youngster I thought this was something Mom was making up as she went along, and besides, she didn’t like some of my friends anyway. Does any Mother like all the friends we keep? Probably not!
 

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