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The purpose of being in business is to grow your business over time. I can’t think of too many businesses (not any really) where the goal is to open and remain exactly the same size. The most effective way to grow your business is by retaining your present customers. Customer retention is important to the long –term success as the cost to gain a new customer is anywhere from 5 to 10 times the cost of retaining an existing customer.
Read more... http://www.stevenkaylive.com/article.php?id=243
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