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Life Business and Money - Make Word-Of-Mouth Marketing Work

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By Dr. Ivan Misner and Bertrand McHenry
 
     Word-of-mouth marketing is often considered one of the oldest and most powerful forms of advertising.  In fact, most business people understand that it works, they just don’t know how it works. 
 
     Some people think word-of-mouth is something that “just happens” — like the weather — and they let it take its own course. But if you want to be successful at developing word-of-mouth for your business, you should be as organized and thoughtful about it as you are about other types of advertising and marketing.  In fact, if you take this approach, eventually, you can get almost 100% of your business exclusively through word of mouth!  The key to creating a successful word-of-mouth program as part of your daily activity, lies in developing a formal plan for systematically meeting people and cultivating relationships with them.  Here are 15 ways for you, or the sales people who work for you, to get your own word-of-mouth marketing program off the ground.
 
 

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