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Life Business and Money - Value Added Marketing

  • Broadcast in Business
Steven Kay

Steven Kay


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Once upon a time, in a land far away, people made things and sold them for a fair price. Imagine that, right? These days, it seems we pay far too much for some things and far too little for others. Do you really get more for your money? Is that “something more” a tangible improvement on the product? Or is it a value added service of some type? All in all, I argue that all prices are fair considering all things, even if you can’t identify “all things. I found the exact same TV at Costco and Sam’s club. It was about $100 higher at Costco than Sam’s club. But on closer examination, Sam’s club offers a shorter warranty and sells extended warranties. Costco’s model included a longer warranty and did not offer an extended warranty. When you consider the real differences, then the products were actually both priced well. This is so common out there.