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Life Business and Money - Search Engines Versus Social Media

  • Broadcast in Business
Steven Kay

Steven Kay


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Search Engines Versus Social Media Sites
Optimizing your website for search engines, otherwise known as SEO (Search Engine Optimization) is a tried and true strategy for improving your rankings on Google and other search engines. What does it take to be successful with this strategy? A lot of work, unfortunately. The pay-off can take some time as well.
Social Media Sites, also known as Social Networking Sites, are also very important. This is frequently called SMO (Social Media Optimization). SMO is done by posting regular comments, videos, and/or photos on the various sites. Then engage in discussions with other members of those sites. As you develop those relationships, you build trust and credibility and brand recognition as well. While the work is technically easier, it is equally time demanding and requires much more attention to the messages and other content you put there.