Over the years my wife has purchased her fair share of stuff I’ve had to assemble. You name it…everything from lawn furniture to exercise equipment. Like most men, I HATE having to follow those gosh darn “instructions” for putting together all the pieces.
What does this have to do with Internet Marketing? ….just hang with me here a minute.
She buys something and brings it home. I open the box and dump all the stuff onto the floor. I then open the instructions to step #1 and begin.
I’m sure someone tried their best to write the instructions, but they frustrate the heck out of me! They never seem quite clear enough on EXACTLY how things are supposed to fit together.
It occurred to me how that frustration is so very similar to the frustration most beginning Internet marketers experience…myself included back in the day.
Say you buy one of those “Here’s how to do it – you’ll make a lot of money” Internet marketing packages. Let’s assume you buy it from a legit guru who knows what he is talking about. Ok, you HAVE the “instructions”. He also tells you about the other “tools” you will need: hosting, a domain, WordPress, keyword tools, article submitting software, Web 2.0, social media….and the list goes on.
You have ALL the pieces you need. You have access to all the required tools. You even have INSTRUCTIONS! Cool beans you are on track for building an Internet business!
But.....Listen to this episode for an explaination about why this almost never results in success.
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