Building an Online Business: Unrealistic Expectations That Result In Failure

Too often beginning Internet marketers believe that building a successful online business simply requires the right "package" to buy. Unfortunately, there are literally hundreds, if not thousands, of these so-called packages available online which take advantage of naïve beginning Internet marketers. It would be nice if it was possible to simply buy one's way to Internet marketing success. However, there is simply no replacement for building a solid foundation of knowledge and education before even attempting to earn income online. It boggles my mind how many people will invest four years of their lives to gain a college degree, while making no money in that process, but those same people expect to have riches earned from the Internet within weeks or months. Quite honestly, when a pure beginner besides our Internet marketing career they should expect to spend six months to a year of learning, practicing and studying how the process works. That's not to say they should only read online blogs, forums and buy books. They must actually begin taking action in that time in attempt to apply some of that knowledge and practice the skills are required in order to succeed online. This process is time-consuming and often times frustration sets in when unrealistic expectations were in the beginner's thought process. In this episode I'll address this issue and offer some suggestions on how Internet marketers should begin the process of building a solid foundation.