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Content or Backlinks? Which are More Important for Google Rankings?

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Steve Weber

Steve Weber

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http://www.WeberInternetMarketing.com There is always a debate about which is more important, a website's content or the back link to that website. There is no clear-cut answer, but in this broadcast I will talk about the importance of each and what part they play in the rankings of websites. Always important to remember that the content of a website is vital. Great backlinks to a site filled with worthless content are useless. It's true that good back links will drive traffic directly to the site and also improve search engine rankings, but once visitors arrive on a page with questionable content they are quick to click the back button. Most website owners fail to understand that will optimize and beneficial content are usually more than enough for attracting the search engine's attention in topics related to very small niches. The larger the area one is marketing in, the more important back links playing in the process of ranking well. We'll discuss more about these details during the broadcast.

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