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The Death of the Yellow Pages

  • Broadcast in Internet
Steve Weber

Steve Weber


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Yellow Page usage is going down. I predict in five years Yellow Pages will become obsolete. In probably three years, Yellow Pages will be an option that will have to be requested. Phone companies will not send out Yellow Pages indiscriminately. Businesses who don't understand this fact will be left behind, as more and more people are using online local searches instead of the Yellow Pages. Online local searches are rapidly becoming the chosen method for finding goods and services locally. I, myself, have not used the Yellow Pages in over a year. Google makes it too easy to simply get online and in a few seconds find exactly what you need locally. Additionally, the information provided in the Google search is far more extensive than those found in Yellow Page listings. But best of all, local online searches are free to advertise in. Google local listings do not cost anything. There is no cost to place your ad with Google, and there is no cost per click with Google for Google local listings. Local search marketing not only makes sense from a monetary point of view, it makes sense in the fact that more and more people are using cell phones, are active, out and about, and have high-speed Internet connections, which makes local online searches a no-brainer.