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Steve Lunceford is Director of Public Sector Communications for Deloitte, a top government services provider. Steve has 20 years experience in media relations and corporate communications, working with key international, U.S., local and trade media on behalf of firms such as Sprint, Choice Hotels International, RadioShack and the NFL. He has led business-to-government communications for many firms over the last decade, and is an evangelist for the use of new media technologies to help achieve traditional communications objectives in the government marketplace. Steve created http://GovTwit.com, a directory of government agencies and individuals using social media, and you can follow him on Twitter at http://twitter.com/dslunceford or connect at http://www.linkedin.com/in/stevelunceford.