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The Journey-Superwise Me Week with Co-Host Len Branson

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Stephanie Kathan

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At 19 Len was accepted as a student at de School voor de Journalistiek in Utrecht (The Netherlands). He decided to become a journalist because he knew that the research-skills that he could pick up, would help him to pursue what he wanted in life. He used his new knowledge and skills specifically to make waves in the world of music and collected since more then 15.000 cd's.His wish to get all the music in the world for free,to get tickets for every concert and to be backstage and meet all the stars that once were posters from magazines on the wall in his room when he was a teen became a reality. During that time he worked for radio,TV, newspaper and magazines.He interviewed big stars like Tina Turner and Joe Cocker and wrote several stories for the Belgian national newspaper De Morgen,Het Utrechts Nieuwsblad and Primeur (the Netherlands) about upcoming stars like Lenny Kravitz and Public Enemy. In 1994 Len became Head of Promotion of RCA Holland.At the record label he worked with known artists like MC Hammer,ZZ Top,Kylie Minogue, Henry Rollins and Robbie Williams from Take That. A year later Radio 2 Holland asked Len to become Editor in Chief,all while focusing on dream 2. Dream2 was and still is for almost 10 years a vehicle to create every dream and project that fits.At first Dream2 was a TV-production company mainly active in the music scene. Next to videoclips and commercials he produced musicprogrammes like BBC's Top of the Pops for JimTV and Kids Top 20 for VTM. Later, after the collapse of the music industry he transformed Dream2 into a marketing-company. Len created Stella Artois Music Records for INBev (international marketleader in beer) and workded with Sony Playstation and Baccardi on an experimental theatre-tour of the Belgian dance-act Praga Khan. Now Len is in charge as a Music Director at Radio 1 in Holland.He's a lifeguide and he still developes and produces more consciously then ever.The documentary/book SUPERWISE ME! is his main focus.

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