David Peterson Pricing Methods for Home Staging

Shell Brodnax interviews industry expert David Peterson Synergy Staging, one of Oregon's most respected real estate professionals. Shell and David will discuss David's session at the upcoming RESACON Vegas January 19-21, 2017.

No one wants to be the low price leader, yet pricing yourself out of the market is also a risk. There are many approaches to pricing home staging projects with a variety of factors that must be considered. Occupied Homes, Vacant Homes, Rental Inventory, Stager Owned Inventory, Market Demand, using Employees or Independent Contractors, etc. This workshop will address various ways to price so attendees can apply the best method to their business model. The goal is to make sure each Stager is able to price their services so their expenses are covered and they are profitable. We’ll learn that it’s ok for pricing to be different for every Stager as there is not one pricing method that will work for every stager in every market.