Our Terms of Use and Privacy Policy have changed. We think you'll like them better this way.

Karen Otto and Lance Selgo Staging & Photo Styling, The Big Picture

  • Broadcast in Real Estate
Shell Brodnax

Shell Brodnax


Follow This Show

If you liked this show, you should follow Shell Brodnax.

Staging and photography go hand in hand not only with the homes you stage but with your brand! The big picture is that with access to the Internet, a prospective homebuyer does not need to leave the comfort of their home to decide whether or not to see a property. This means the first showing of a property will most likely take place online. With over 90% of buyers shopping online first for everything, a home for sale needs to be ready for its online debut. Time-strapped homebuyers often make a decision right at their computer screen whether the house is worth getting in the car or plane to see. Great photos are one of the most important tools today’s seller has in getting their house seen and sold. There is never a second chance to make a first impression. Home staging and photography work in tandem for making the best first impression. Whether online through amazing photos or in person as the buyer walks up to the door, a staged home presents better online in photographs as well as in person.


Karen Otto


Lance Selgo