A magical night at Camden Yards

The battle for the almighty entertainment dollar is heating up. How do professional and college sports teams engage their fan base? Nathalie Davis just headed up a conference in Atlanta that examined the changing marketing landscape in sports. Plus- a special trip back to Camden Yards with broadcaster Mel Proctor. Mel waxes eloquence as he details the night Cal Ripken, Jr. broke baseball's consecutive games streak. Also- a look at a documentary that details the origins of Rupp Arena and how civic-minded locals in Lexington are credited with launching construction of the iconic college basketball mecca.