Why is it so important for small businesses to leverage social media as a marketing tool
Thinking about starting a new business? Cheers to that! Marketing is a fundamental element to increasing awareness and growing your small business, but are you following the right recipe to leverage social media effectively? Like a perfect martini, a strong social media presence requires the right ingredients and strategy. When you mix elements like a blog, Facebook, Twitter, LinkedIn and YouTube together effectively, you can make a memorable online impact and capture word-of-mouth referrals that will grow your business. Females, in particular, have a lot to gain from this new era of social media marketing as most women share communication skills and resourcefulness traits that can be put to good use when you're trying to spread the word about your business. In this session, Emily A. Hay, Founder of Hay There Social Media, will help you re-evaluate your efforts as she shares tactics that work for entrepreneurs to connect authentically with their online audience
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