The Latest in Online Marketing

Listen in as Marcia Hawkins and Kyle Clouse of Video Broadcast Services discuss the latest in online marketing and what trends you need to be aware of.

The world of online marketing is constantly moving and changing. If you want your website to remain ahead of the competition, you have to keep up with the trends, with the latest in online marketing. For the following period, one of the most important aspects will be mobile-friendly versions of all sites and applications. The use of mobile gadgets is increasing rapidly, and a site that does not keep up will soon vanish.

While this is not a new trend, it’s important to mention that content focused on images will continue to reign supreme. This has been going on for quite a few years now, and specialists do not expect any change from this point of view. Pictures and videos are still the most likely to get shared and discussed – in a world where fewer and fewer users have time to read an in-depth article, these remain the most valuable marketing tools available to you.

Among the latest in online marketing, there is the tendency for minimalism. If you look at the giant companies, that dominate the online environment today, they have all understood that less is more. The logos are getting simpler, the ads contain less information, and everyone focuses on the essential. We understand better than anyone else that you have a lot to tell to you customers, but it’s best to pick only the most important aspects, and allow your potential clients to discover the rest for themselves. Of course, minimalist ads are quite difficult to create, and beautiful, shareable videos that make use of few elements are among the biggest challenges for video creators – which is why you’re fortunate to have found us to do it for you.