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Start-up Check List

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Sport of Winning

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Listen in as Marcia Hawkins and Kyle Clouse of Video Broadcast Services discuss important points in your start-up check list on the Sport of Winning.  

Marketing and advertising presents a lot of challenges for a startup. It’s very difficult to budget your costs, when you don’t know how much revenue your business will generate within the first years. On the other hand, without online marketing, nobody will ever hear about you, so it’s wise to create an online marketing checklist as soon as possible.

First and foremost you have to decide whether you’ll take care of the online marketing part yourself, or you’ll hire a company to handle it for you. It’s tempting to say you can do everything yourself – after all, you only have to update some social media accounts and a blog or two. However, you have to understand that this is all extremely time-consuming. Also, because professional online marketers have been doing their job well for so many years, potential customers and business partners can now tell the difference between a professional video, for example, and an amateur shot.

Professionally designed content always attracts more interest and has better results – and therefore it’s a wise investment on the long term. Of course, this does not mean you have to throw your entire budget away on advertising. If you hire an online marketer to handle the campaigns for you, they will be able to show you a lot of shortcuts and many ways to re-use your content and your lists of potential customers, and even ways to get some advertising for free, with well-placed videos and interesting marketing materials that get shared over and over, in some quite unlikely places that you haven’t thought of before. 

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