Sonya Sarin, Owner: Design Direction & Charity Bottom Line

Sonya Sarin, Enterpreneur and Philantropist

Business Owner: Design Direction & Real Estate Investor

Sonya Sarin has built her long-standing career in Fashion by following her own set of rules. Totally charismatic Sonya Sarin has been rocking the fashion industry with her unique style prior to opening one of the most hottest and creative Art & Design Studio in NYC.

Founded in 1997, Design Direction is your company’s answer to highly creative designs in gift-wraps, greeting cards, and original prints for textiles, apparel and home furnishing. We are a full-service art studio with a global reach and a track record of success in creating image, brand identity and creative designs for companies, products and merchandising lines. Design Direction has helped various start up companies with their launch of new products & Lines

Charity: Bottom Line 

The vision behind Bottom Line, Inc.  was a brainchild of its founder, Sonya Sarin—a fashion and design entrepreneur and native of India, who saw early on in her life the impact of poverty on one’s hygienic conditions, self-esteem, dreams and goals. Sarin’s own dream was to begin making an impact in the fashion world beyond the bottom line of business transactions—by rallying underwear and toiletry manufacturers and retailers to come together to contribute product donations and financial contributions in a national effort to directly benefit families in need.