Bullying is a problem and it needs attention. Up until now the focus has been on ‘stopping bullying’, ‘no more bullying’, ‘zero tolerance of bullying’ etc. This doesn’t and hasn’t worked. It is time for a new approach. Our book helps parents teach their children how to not only overcome bullying but to be inspired and energised by the experience. It is time to understand that it is only in the face of opposition that we truly get to demonstrate our value and worth. The world needs bullies so that people can see how valuable and powerful we are. It is time for a change and the time is now.
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