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On the next episode of SpaTalk we'll discuss the key elements of a comprehensive spa quality management system. Learn how a spa's system of quality management can transform the spirit & intentions of what the spa’s owners & managers want to provide for their guests into reality. Co-founder of SpaQuality LLC, quality expert Linda Bankoski has helped a wide variety of organizations succeed and thrive. The primary author of The International Standards of SpaExcellence(SM), Linda also heads SpaQuality's spa assessment organization. She has enjoyed a multifaceted career as a healthcare professional, corporate trainer, customer advocate, market researcher, culture change pioneer & business advisor. While employed by a Fortune 500 company, she developed and led training & development programs both domestically and for suppliers and customers in Asia, South America and numerous European countries. Before entering the spa world full time, Julie Register worked for 8 years as a quality assessor, educator and consultant. Over the last 10 years, she has traveled extensively to experience hundreds of spas around the world, sharing her experiences with other spa lovers on the web sites she created. Known as a spa expert, she reports news of interest to the spa industry via her web site, www.discoverspas.com. During the 6 years she managed the spas.about.com site, it became an important resource for both spa enthusiasts and those in the spa industry. The site garnered over a million page views each month and won the Forbes Best of the Web Travel Site 2000-2003 and Yahoo! Internet Life Best Spa Site 2002 awards. In 2004, she was the recipient of The North American Travel Journalists Association 2003 Award of Excellence. Julie & Linda currently co-teach a course in Building and Sustaining High Quality Systems for Spa in the UC Irvine's Spa & Hospitality Management program.

Affluent consumers are redefining, reassessing and reevaluating their lives & lifestyles. This is happening across the culture, and it will mean major shifts in the way luxury brands can market their goods in the new economy. The 'New Normal' in the luxury market is going to be all about delivering new values to the luxury shoppers who control the purse strings ~ and the fortunes ~ of every luxury brand today. Join Consumer-insights expert Pam Danziger & Spa Industry Consultant Peter C. Anderson, for a discussion on post-Recession market trends, tactics to avoid "Expense Creep", suggestions for alternative revenue centers, and marketing & retail initiatives to attract new clients and encourage repeat business. Pamela N. Danziger is an internationally recognized expert specializing in consumer insights, especially for marketers and retailers that sell luxury goods and experiences to the masses as well as the 'classes.' President of Unity Marketing, Pam taps consumer psychology to help clients navigate the changing consumer marketplace. Her books include 'Shopping: Why We Love It and How Retailers Can Create the Ultimate Customer Experience', 'Let Them Eat Cake: Marketing Luxury to the Masses-as well as the Classes', and 'Why People Buy Things They Don't Need: Understanding and Predicting Consumer Behavior'. Mr. Anderson’s firm, Anderson & Associates, conducts engagements in market, financial & economic impact analysis by tracking and evaluating wellness, hospitality and tourism trends. Mr. Anderson holds a Masters of Professional Studies from Cornell School of Hotel Administration and a Bachelors of Arts in Psychological Basis of Behavior from the University of Pennsylvania. He has also studied environmental design and hospitality. He is a Board member and Instructor for UC Irvine’s Spa Management Program and teaches at the Collins School of Hospitality Management in Pomona, California.