SpaBoss  

Affluent consumers are redefining, reassessing and reevaluating their lives & lifestyles. This is happening across the culture, and it will mean major shifts in the way luxury brands can market their goods in the new economy. The 'New Normal' in the luxury market is going to be all about delivering new values to the luxury shoppers who control the purse strings ~ and the fortunes ~ of every luxury brand today. Join Consumer-insights expert Pam Danziger & Spa Industry Consultant Peter C. Anderson, for a discussion on post-Recession market trends, tactics to avoid "Expense Creep", suggestions for alternative revenue centers, and marketing & retail initiatives to attract new clients and encourage repeat business.    Pamela N. Danziger is an internationally recognized expert specializing in consumer insights, especially for marketers and retailers that sell luxury goods and experiences to the masses as well as the 'classes.' President of Unity Marketing, Pam taps consumer psychology to help clients navigate the changing consumer marketplace. Her books include 'Shopping:  Why We Love It and How Retailers Can Create the Ultimate Customer Experience', 'Let Them Eat Cake: Marketing Luxury to the Masses-as well as the Classes', and 'Why People Buy Things They Don't Need: Understanding and Predicting Consumer Behavior'. Mr. Anderson’s firm, Anderson & Associates, conducts engagements in market, financial & economic impact analysis by tracking and evaluating wellness, hospitality and tourism trends. Mr. Anderson holds a Masters of Professional Studies from Cornell School of Hotel Administration and a Bachelors of Arts in Psychological Basis of Behavior from the University of Pennsylvania. He has also studied environmental design and hospitality. He is a Board member and Instructor for UC Irvine’s Spa Management Program and teaches at the Collins School of Hospitality Management in Pomona, California.