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A Ray of Hope - Midcourse Correction Revisited

  • Broadcast in Business
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John A. Lanier joined the Ray C. Anderson Foundation as Executive Director in May 2013. Serving in this role has been an immense honor, and he feels privileged to work with his family to advance the legacy of Ray, his grandfather. Lanier's passion for environmental stewardship was sparked by Ray's example and story, and he never tires of sharing this story with others.

Mid-Course Correction Revisited: The Story and Legacy of a Radical Industrialist and his Quest for Authentic Change

The original Mid-Course Correction, published 20 years ago, became a classic in the sustainability field. It put forth a new vision for what its author, Ray C. Anderson, called the “prototypical company of the 21st century”?a restorative company that does no harm to society or the environment. Anderson recounts his eureka moment as founder and leader of Interface, Inc., and one that was doing business in all the usual ways. Bit by bit, he began learning how much environmental destruction companies like his had caused, prompting him to make a radical change. Mid-Course Correction not only outlined what eco-centered leadership looks like, it also mapped out a specific set of goals for Anderson’s company to eliminate its environmental footprint.

This second edition delves into how Interface worked toward making them a reality, birthing one of the most innovative and successful corporate sustainability efforts in the world. Mid-Course Correction Revisted contains a new foreword by Paul Hawken, several new chapters by Ray C. Anderson Foundation executive director John A. Lanier, and interviews with Janine Benyus, Joel Makower, Andrew Winston, Ellen MacArthur and other leaders in green enterprise, the circular economy, and biomimicry.

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