With an incredible sense of style and charming personality, the budding entrepreneur and owner of The YCB Agency, YC Broadie adds her signature touch to Fashion and Beauty. YC, as she is affectionately called, founded The YCB Agency – a luxury lifestyle agency that specializes in Fashion and Beauty Public Relations, Image Consulting, and Event Planning – in June 2007 and has become the most watched Fashion and Beauty PR House in North Carolina.
Known for her dedication and commitment to hard work, the savvy publicist takes a winning approach to all she does. Her intentionally opulent flair spills over into her efforts with every client under the YCB umbrella. That ethic has resulted in a vast range of clientele including the national organization Pure Fashion, Miss North Carolina USA, True You Cosmetics, and a host of others, landing them on the cover of magazines, newspapers and publications, exclusive TV interviews, and red carpets. YC has created and produced many fashion shows, including Greensboro’s first-ever GSO FABweek, a three day event dedicated to fashion shows and beauty mixers. Her activities do not end with the aforementioned projects. With a caring heart and generous spirit of giving, YC has also partnered with various charities in the area including, Second Harvest Food Bank of Northwest North Carolina, Craig Stokes will join us in the second hour to give his take on Winter Fashion.
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