Sony Electronics  

In my role as SVP of corporate communications for Sony Electronics in the U.S., I am periodically asked by fellow Sony executives and colleagues for some talking points to help them address the latest business and product highlights with members of the news media. I put this list together earlier this week and thought I’d share it with you as well.

Most recent NPD data since CES shows the BD format taking 90-plus percent share in the U.S. for dedicated next-generation optical disc players. (Sony alone has over 30% share in both units and dollars; the one company making dedicated HD-DVD players has dropped to single digits.)

• Global PS3 (based on Blu-ray) sales are still expected to reach 9.5 million by the end of FY ’07.

• Sony BRAVIA televisions are the No. 1. LCD TVs in the U.S. in terms dollar share. Sony continues to have an incredibly strong No. 1 position in camcorder market share in the U.S.  Sony was also in the No. 1 position several times throughout 2007 for the point-and-shoot digital still camera category with the Cyber-shot line, and we have started the New Year off in the No. 1 spot for unit share.
• Sony Style (stores and online) now rates among the company’s top retail channels in the U.S.

• Sony is the only company in the world to launch televisions based on OLED technology in the both U.S. and Japan.
• Looking at the development of both OLED-TV (with its 1,000,000 to 1 contrast ratio) and Rolly (with its artificial intelligence), Sony is reasserting its technological prowess and innovative design capability.
• In the U.S., Sony was the first consumer electronics company to launch a national recycling program (in partnership with Waste Management), where any Sony-branded product can be brought by a consumer to an e-waste center and be recycled at no charge.
• Sony’s HDNA campaign is creating buzz among consumers in the U.S., who are getting the message that high-definition is a strong part of Sony’s DNA – whether in professional equipment used by broadcasters and movie makers; in consumer products like televisions, camcorders, Blu-ray players, computers and videogame consoles; or in the content we create in terms of motion pictures, TV shows, videogames and music videos.