• Mellennium23 @JaylaStarrwhat up starr, what u doing tonight? i was wondering if u interested in doing a blogtalkradio tonight?
    • Wednesday, December 09, 2009 06:14:51 PM  

Celebrating Ten Years of FLYing!

In today’s speed-of-light culture, it’s not very often we get to celebrate a 10th ...

This Week in BlogTalkRadio, 11/30-12/6

With Thanksgiving behind us and Christmas and Hanukah up ahead, it’s been a lively week ...

Partying with Cosby on BlogTalkRadio

Have you heard about Bill Cosby’s LISTENing parties? The New York Times just reviewed ...

 

Your show will start playing after this message

Profile

Sony Electronics

http://www.SonyElectronicsCommunity.com


Country: United States

Language: English

Follow on Twitter

Visit on Facebook

On Demand Episodes

Listeners

  • LadyPoet
  • Sony Electronics
  • Debra J.M. Smith
  • watson5376

Friends

  • IndieFilmmakersTalk
  • WSN Radio
  • christiesweet
  • Lisa Padilla

Sony Electronics  

These podcasts are from Sony Electronics and associated with the Sony Electronics Blog. We will be bringing you podcasts from our videos shot on the floor of CES. Stay Tuned for everything CES!

  • Archived Blog Post

    Date / Time:

    CES Day Four: A Guest Post from Sony’s Market Research Guru

    I invited Chris Gaebler, a VP in our corporate marketing department who heads up our market research team, to offer a guest post from CES. Check out his thoughts below on what customers want from a company like Sony.
     
    I look at the Consumer Electronics Show with this question in mind: What do customers think and feel about all these new devices and services?  Once the buzz settles down, what is relevant and genuinely life improving for our customers? 

    Of course there are many types of customers. Few will be interested in all of the new products, but everybody will be interested in something. The very early adopters cannot wait to see actual working models of products that they have only heard about and that their friends have not seen yet. Passion for new technology is part of who they are. Seeing the newest products here gives them the extra benefit of having bragging rights about being first on their virtual block to interact with the product. Just like companies here want to be the first to make, this group of customers want to be the first to have. The show this year delivers a lot for those customers. Sony has many ways to feed the tech hunger for this group, with OLED televisions being the most prominent example.   
     

    Other customers care about how products they know about becoming better. Electronics companies often try to address these customers with the “-est competition”. Biggest. Smallest. Fastest. Brightest. Some of these improvements matter to customers. Watching your team play a big game on a bigger screen with higher resolution is in fact better. Other innovations seem to be done without the customer in mind. There are ticket-stub sized digital picture frames here. My grandmother would need better glasses to see photos of her family on these. 
     
    Making content easier to see and hear wherever you are has been a good story here this year. As a new father, I have told my friends that I am not going to use video as a parenting crutch. My friends who are parents and actually have experience on long family road trips smile politely when I say this. They know the value of the right shows in the right place. There are digital video recorders that let you easily take your recorded content on the road now. Other devices let you access internet videos from your television. Our Bravia Internet Video Link is such a device.
     
    Finally, our industry is examining how to be more environmentally conscious. Many companies were touting their green initiatives and programs, including using recycled materials in their manufacturing processes, designing solar powered rechargeable batteries, and reducing energy consumption in televisions. How many consumers will demand these green innovations? This is likely to be an increasingly important topic for us. That’s good for everyone.

Comments

There are no comments at this time.

Everything Else

Listen

 

 Participate

 

 Services and Terms

 

 Corporate

 

 BlogTalkRadio

 
BlogTalkRadio is a provider of thousands of internet talk radio shows. Our streaming and archived shows are produced by anyone that wants to be an internet radio host.
Give it a listen  and  
© 2009 BlogTalkRadio.com. All Rights Reserved.