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Sony Electronics  

These podcasts are from Sony Electronics and associated with the Sony Electronics Blog. We will be bringing you podcasts from our videos shot on the floor of CES. Stay Tuned for everything CES!

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    Date / Time:

    CES 2008: Some Final Thoughts

    Now that the International Consumer Electronics Show for 2008 is over, I’d like to share a few random thoughts and observations.
     
    For one, the Warner announcement about its support for the Blu-ray Disc format clearly set the stage and established tone going into the show.
     
    Without a doubt, the hottest new product was Sony’s OLED-TV.  Check it out online or at a Sony Style store near you.
     
    The most intriguing product was the “Rolly,” with its egg-like shape, its robotic dancing moves, its light show, and, of course, its music.
     
    There was more attention paid to Green initiatives this year than ever be fore.  Not only by Sony regarding our low-energy OLED-TV and our national Take Back electronics recycling program, but by other companies looking to do more to support recycling and the development of energy efficient products.

    As for stars, I heard there were several at the show, but again Sony topped them all with Tony Bennett, Jerry Seinfeld, Alex Trebek, Natasha Bedingfield, Pat Monahan (leader singer from Train) and Vana White. 

    Our broadcast tower in the booth was rocking with ongoing television and radio interviews with Sony execs through out the show.  Sony people and products were featured on CBS, FOX, NBC, ABC.CNBC and CNET-TV, as well as the BBC and others from around the world, jus to name a few. And as far as the press, all the top tier journals were represented including, USA Today, The Wall Street Journal, New York Times, L.A. Times, Washington Post and more…much more from the U.S. and broad.  

    It was cool that both Sony Pictures Television and NBC Universal (with nightly anchor Brian Williams on hand) both had a major presence at the show, giving further credibility to my support of Sony co-founder Akio Morita’s position stated more than a decade ago that the event should be renamed the Consumer “Entertainment” Show.
     
    When it came to crowds, the Sony booth was among the most packed of them all.  Others I saw with good crowds included the Sharp, Samsung, Toshiba and Panasonic booths, as well, of course, as the Blu-ray Disc Association booth.
     
    And last, but not least, it was a lot of fun being a “mad-blogger” and for the first time a vlogger at the show.  I hope you enjoyed our reports. 

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  • Date / Time:

    Social Media: The Rage @ CES

    This year’s Consumer Electronics Show was not only highlighted by Sony’s cool OLED-TV, the “Rolly” animated entertainment device and the news about Warner’s support of the Blu-ray format, but it was also a milestone event in the preponderance of social media exemplified by the large number of bloggers (including yours truly) covering the show. In fact, the Consumer Electronics Association, which hosts the show, for the first time had two lounges in the convention center just for bloggers.
     
    In addition, there were a number of panels focused on social media, including one that I participated on called “How Social Media is Changing the Rules,” where there was a lot of discussion around the words “open,” “sharing,” and “user-generated content.”
     
    My colleague, Sarah Solomon, joined the session to report to our employees. And I thought I would share her story with all of you.
     

    When asked whether he would trade a Sony commercial for 1,000 bloggers, Rick Clancy, Sony Electronics’ senior vice president of corporate communications, said “Yes” without missing a beat.
     
    Social media is changing the rules in consumer electronics, according to the theme of a panel Jan. 8 at the International Consumer Electronics Show in Las Vegas. Clancy joined four other industry social media leaders to speak about electronics companies beginning to pay attention to social media.
     

    “I’m here as an industry blogger,” Clancy said before the session. “There aren’t that many companies in our industry who are doing it as proactively as we are. With our blog initiative we are ahead of the pack.”

     

    On the panel Clancy said the Sony’s electronics blog http://www.sony.com/electronicsblog , although in its infant stages having started July 16, has hundreds of thousands of readers. He said his backgrounds as a storyteller and also as a listener allow him to interact with the readers in a fun and intellectual way.

     
    “People have responded. This is great,” Clancy said. “There is a human being behind the face of Sony. They have a thirst for having a voice – not just in a transaction experience [with Sony], but in a real dialogue.”
     
    Open dialogue with consumers led to a catchphrase the panelists used a few times at the session: Open is the new black. When Marc Canter, panelist and Broadband Mechanics chief executive officer, said big companies are behind in being open to which Clancy replied, “I beg to differ.”
     
    Clancy said Sony’s electronics blog, for example, tapped into a community around digital SLR cameras, providing information about what Sony can do to serve them better. In another part of the discussion, he also said Sony engineers have spent days with American families to see how they are using electronics’ products in their lifestyles.
     
    On the marketing side, Clancy said Sony is learning from and sharing with its growing number of Most Valuable Prospects or MVP consumers the company has identified based on their buying history. He said SEL’s customer service and after-sales support team are also “going a long way to have more of an interactive experience with our customers.”
     
    Sebastiano Tevarotto, another panelist and Hewlett-Packard vice president and general manager of communications, media and entertainment, said consumers wanted to be recognized as individuals and collecting information about them will keep their customer service unique.
     
    Panelist Ralph Ackerman, International Short Film Association founder and director, said “the key word is sharing.” As an example of how user-generated content has changed over the years, he said “if Woodstock happened tomorrow everyone would have a camera and archive vast amounts of content.”
     
    Cisco Systems Inc. created a group to develop intranets for media and entertainment companies, according to Eric Chan, panelist and Cisco director of strategy and marketing. He said a Cisco-powered site for NASCAR enthusiasts has a community that monitors itself.
     
    When asked about challenges for Sony’s social media initiatives, Clancy said they have to do with resources.
     
    “We have to look at the ROI of this activity, but I suspect we will continue and broaden it,” he said. “I have to find more people like myself within Sony who want to communicate” both among sister companies and other parts of the Sony Group around the world.

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  • Date / Time:

    Interview with Sony Electronics President and COO



    Rick Clancy, Senior Vice President of Corporate Communications,interviews Stan Glasgow, President and COO of Sony Electronics, from the broadcast tower in the Sony Booth at CES, 2008.

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  • Date / Time:

    CES Day Five: Mark Weir on Sony’s Latest DSLR Debut

    Hello again. By now, you may have heard the news of the DSLR-α200, announced here at the show, and I appreciate the positive comments posted on the blog.

     
    Although it shares some basic points with its predecessor, α200 features improvements in image processing, AF/AE accuracy and speed – and includes several influences from the development of α700. In addition, α200 has a slimmer, lighter body with an easy to use interface, making it easy for everyone to take great pictures.
     
    I think you’ll agree that our latest expansion to the α (alpha) family will provide excellent picture quality and affordability for a wide variety of users.

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  • Date / Time:

    CES Day Four: A Guest Post from Sony’s Market Research Guru

    I invited Chris Gaebler, a VP in our corporate marketing department who heads up our market research team, to offer a guest post from CES. Check out his thoughts below on what customers want from a company like Sony.
     
    I look at the Consumer Electronics Show with this question in mind: What do customers think and feel about all these new devices and services?  Once the buzz settles down, what is relevant and genuinely life improving for our customers? 

    Of course there are many types of customers. Few will be interested in all of the new products, but everybody will be interested in something. The very early adopters cannot wait to see actual working models of products that they have only heard about and that their friends have not seen yet. Passion for new technology is part of who they are. Seeing the newest products here gives them the extra benefit of having bragging rights about being first on their virtual block to interact with the product. Just like companies here want to be the first to make, this group of customers want to be the first to have. The show this year delivers a lot for those customers. Sony has many ways to feed the tech hunger for this group, with OLED televisions being the most prominent example.   
     

    Other customers care about how products they know about becoming better. Electronics companies often try to address these customers with the “-est competition”. Biggest. Smallest. Fastest. Brightest. Some of these improvements matter to customers. Watching your team play a big game on a bigger screen with higher resolution is in fact better. Other innovations seem to be done without the customer in mind. There are ticket-stub sized digital picture frames here. My grandmother would need better glasses to see photos of her family on these. 
     
    Making content easier to see and hear wherever you are has been a good story here this year. As a new father, I have told my friends that I am not going to use video as a parenting crutch. My friends who are parents and actually have experience on long family road trips smile politely when I say this. They know the value of the right shows in the right place. There are digital video recorders that let you easily take your recorded content on the road now. Other devices let you access internet videos from your television. Our Bravia Internet Video Link is such a device.
     
    Finally, our industry is examining how to be more environmentally conscious. Many companies were touting their green initiatives and programs, including using recycled materials in their manufacturing processes, designing solar powered rechargeable batteries, and reducing energy consumption in televisions. How many consumers will demand these green innovations? This is likely to be an increasingly important topic for us. That’s good for everyone.

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  • Date / Time:

    Sony Electronics 2008 CES Press Conference


    Watch the Sony Electronics’ Press Conference at CES 2008.

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  • Date / Time:

    CES Day Three: Off and Running Early at the Sony Booth


    Arrived early this morning at our CES booth where Sony Pictures Television was hosting a reception for its customers. Had the chance to see Vana White of “Wheel of Fortune” fame and Alex Trebek of “Jeopardy.” Was also entertained by Jerry Seinfeld, who had everyone laughing out of their seats at 9:30 a.m., and watched Sony BMG legend Tony Bennett perform one of his standards.

    After that bit of fun, it was time to get serious and host another press conference. This one was a more intimate affair than the big session last night with more than 800 in attendance. Our press briefing today was with about 25 of the world’s top business and industry journalists from the U.S., Europe and Japan.

     
    This session was essentially a Q&A with Sony Chairman and CEO Sir Howard Stringer, the Deputy President of Sony Corporation and head of our global consumer business Katsumi Ihara, Sony Ericsson’s President and COO Dick Komiyama (my former boss at Sony Electronics in the U.S.) and my current boss Sony Electronics President and COO Stan Glasgow. We also were joined by Kaz Hirai, the president of Sony Computer Entertainment, who is responsible for the global Playstation business. A very impressive lineup of executives indeed!
     
    Among the major discussion points were: the growing momentum behind the Blu-ray Disc format, Sony’s launch of the first OLED-TV in the U.S., the global direction for our consumer business, future consumer applications for Cell chip technology, Sony’s Internet strategy, how the company is performing financially, the status of component pricing, our strong holiday sales, the debut of “Rolly,” the importance of considering consumer input in product development, the success of Sony Ericsson globally with the anticipation of building that business further in the U.S., and a discussion about Sony’s image with consumers around the world.
    Otherwise, I have been meeting with reporters, doing television interviews (including two Korean broadcasters), and shooting video blog reports – which you can check out right here.

     

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