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Erika Andersen- Author of Being Strategic on EGG Live!

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This on demand audio series is a part of the Executive Girlfriends Group Vignette Series. Chicke Fitzgerald and Erika Andersen discuss how to make your strategy F.I.T in 2011. The original live interview was 2/04/11.

STRATEGY? TACTICS? CONFUSED?

How many times have you sat in a meeting and heard someone use the word “strategic?”

As in: “We’re not being very strategic about X.” or “We need a strategic plan for project Y.”  And, if your organization is like most, everyone in the meeting nods wisely, the meeting drones on, people endlessly debate how to approach the situation at hand, with – generally – no one the wiser as to what “strategic” really means. 

Everybody talks about strategy, but there is a big gap between discussing strategy, defining strategy and actually being strategic -- so you can accomplish something.

This book helps you approach business—and life—strategically, explaining what strategy is, why it's important, and how to do it. Being Strategic offers you a step-by-step model and skills for strategic thought and action that are broadly applicable and thoroughly practical.

Framed around the story of 13th-century Welsh nobles building an actual castle, and weaving in dozens of real-life examples from her practice, which has helped restaurateur Danny Meyer and many others, noted consultant Erika Andersen offers a complete course in turning around a business, or a life.

To order the book click HERE

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