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Lies Startups Tell Themselves to Avoid Marketing

  • Broadcast in Business
Solo Talk

Solo Talk


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Sandra Holtzman, President and Founder of Holtzman Communications, is an award-winning creative director and marketing strategist. She has over 20 years of expertise in marketing life sciences and other high technologies as well as business-to-business, international, non-profit, and consumer marketing including the launch of the Acura car. In the solopreneur space, she has recently created a Web site for a Rabbi who does destination and interfaith weddings—in less than a year after his Web site went up, his business increased 60% over the previous year.

Sandra’s solid strategies and creative thinking skills have proved equally successful for Fortune 500 companies as well as startup organizations and solopreneurs. She specializes in working with, and understands all the issues facing, the entrepreneur, solopreneur and small startup.

Sandra authored Lies Startups Tell Themselves to Avoid Marketing, facilitates the Kaufman Institute’s Fast Trac New Ventures program, teaches Licensing at the Fashion Institute of Technology, is Chair of the NY Chapter of the Licensing Executives Society, is Founder of CleanTech NY and a frequent guest speaker on Green Divas Radio, is a Director of The Open Eye Theater, founded by Joseph Campbell and Jean Erdman, and speaks extensively on marketing for governments, corporations, universities, and NGOs around the world.

Sandra will share some of the lies, or misconceptions that startups tell themselves to avoid marketing. Understand the resistance to marketing, how to break through that resistance, and the benefits of taking/making the time to do it.

Connect with Sandra:
(212) 414-0780