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Gregory Rouse

The Solopreneur Life

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The Solopreneur Life Created exclusively for solo-business owners, The Solopreneur Life provides ideas, how-to's, and solo-biz mojo.

On-Demand Episodes

As solopreneurs, we are tasked with wearing all the hats all the time. The tendency is to believe that making sacrifices for our businesses means we have to sacrifice ourselves. That is completely opposite of what we should be doing. My... more

When solopreneurs are surveyed about their biggest challenges and frustrations, productivity is always at or near the top of the list. Time is a solopreneur's most important asset, and using it efficiently is critical to making a solo business... more

My guest, Dana DiTomaso, has been working with Web sites for 10 years, which is 80 years in real time. It physically pains her when she sees a great business that's being dragged down by a crappy Web site. Find out: • What goes into a... more

Copywriting is one of the most difficult tasks we face as solopreneurs, because it's so rare for any of us to write with the goal of getting people to spend money. Copywriting is an unruly animal, but my guest today will help us tame it.... more

Marketing and branding of our solopreneur businesses can be daunting. We can hire outside help, but there's still no guarantee we will get the kind of marketing that works for our businesses. Doing the marketing and branding ourselves... more

Frequently as solopreneurs, the biggest threat to our success is ourselves. How can that be? Well, sabotage is an act or process that hampers or hurts, and self-sabotage is when we consciously or subconsciously thwart ourselves. Why... more

My guest, LaVonne Ellis, had been figuratively running around the blogosphere, asking for advice and making plans, with the hope of quickly raising enough cash to cover her car repairs. But that's not how you make money online, LaVonne... more

As solopreneurs, we didn't start our businesses in order to do accounting, taxes, and other onerous tasks that rob us of time that's better spent on doing work that brings in money. So what can we do? Hiring outside help is an option, and my... more

In The Solopreneur Life 2010 End-of-Year Survey, more than 40 percent of us said we will hire Web designers in 2011. This show will give us the tools we need to hire the right person for the job. "How to Work With a Web Designer" will... more

Many solopreneurs are in a real bind: they need more time in the day and they need better marketing, but financial resources to hire outside help are scarce or nonexistent. So, the ability to hire the virtual assistance they need or the... more
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