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3.Jumping Into Social Media. An Approach to Strategy #OOTSE

  • Broadcast in Business
Social Media Pearls

Social Media Pearls


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This episode is part of a 3 segment program on:

An Overivew Of the Social Environment ( #OOTSE also see blog for details)

As a business owner and/or corporation, you realize that social media is an attractive option to build relationships with potential customers and potentially build your brand.

However you are unsure where to start.

What is the roadmap to ensure that you build your social media capability on a solid strategy?

What are the pitfalls? What are the key items you should think about before jumping in?

Guest Bios


Sean Moffitt, Engagement Council MaRs DD, President & Chief Evangelist WildFire Strategy & Communications 

SEAN MOFFITT is author of the 2011 award-winning book – Wikibrands – Reinventing Your Company in a Customer-Driven Marketplace , Managing Director or the Wikibrands customer engagement consultancy, a leading new media, social influence, word of mouth and customer engagement firm based out of Toronto, Canada.


David Bradfield, Director, Marketing & Social Strategy

David Bradfield leads Social Strategy at SapientNitro, an integrated marketing & customer experience agency. He is based in Toronto, but drives service integration across the central (Detroit, Chicago, Minneapolis) and west regions (San Francisco, Los Angeles). He specializes in digital communication strategy & social business consulting, helping orgs plan and manage  reputation across multiple channels. 

 #OOTSE for other shows