Socially Speaking  

Ford Motor Company is one of the oldest companies in America, yet is at the cutting edge of the newest social media technologies thanks in part to Director of Social Media Scott Monty. Join us to learn about how big businesses are growing through social media, and what you should implement at your company. We'll also discuss how to concurrently manage your corporate and personal brand.

At Ford, Scott's role is based in the Corporate Communications area, where he is a strategic advisor on all social media activities across the company. From blogger relations to marketing support to customer service to internal communications and more, social media touches many facets of Ford business, and Scott is there to ensure it is consistent across all of them. His career spans a number of industries such as healthcare, pharma, biotech, travel, automotive, tech, and communications, and includes a wide range of clients, from start-ups to Fortune 500 companies.

Join us for a chat with Mashable Editor in Chief Adam Ostrow about what's hot and what's not in social media, including everything from Facebook's redesign to social media news coverage. You'll learn the key trends and topics you need to follow, as well as the ones you shouldn't waste your time on.

Adam Ostrow joined Mashable in April 2007 and is Editor-in-Chief, responsible for our day-to-day editorial coverage and direction. Adam is a graduate of The University of Maryland, from which he holds a B.A. in Journalism. Founded in July 2005, Mashable reviews is the world’s largest blog focused exclusively on Web 2.0 and Social Networking news. With more than 5 million monthly pageviews, Mashable is the most prolific blog reviewing new Web sites and services, publishing breaking news on what’s new on the web.

As conversations rage on about monetizing social platforms, enterprise social media and other developments, how can individuals and businesses best navigate the changing social media landscape? To give you expert insight on why and how to adapt, join us for a discussion with PR/social media veteran Joel Postman and Business Development lead for app developer Intridea, Yoshi Maisami.

Joel Postman has worked in public relations, social media and executive communications for more than 10 years and is the head of Intridea’s Enterprise Social Business Strategy. Joel blogs at Socialized PR is also the author of SocialCorp: Social Media Goes Corporate.

Yoshi Maisami is Intridea’s Co-Founder and Senior Partner, and the head of Business Development. A serial entrepreneur and consummate inventor, Yoshi’s has generated over $1 billion in cumulative revenues for his partners, clients, and affiliates.

Looking to enhance the value of social media in the offline world? Join Sun's Socially Speaking as we talk with entrepreneur and NY Tech Meetup Organizer Nate Westheimer about how to best connect social media with your offline presence.

Nate is the Entrepreneur in Residence at Rose Tech Ventures, a New York City leader in early stage investing. Nate is also the Organizer of the New York Tech Meetup, the largest tech-focused Meetup group in NYC. Formerly, Nate founded BricaBox.com, a next generation wiki platform, and served as the Technology Strategist for National Public Media. Nate blogs at innonate.com and guest writes for Silicon Alley Insider, among other outlets.

(Photo courtesy Heeb Magazine)