Learn to drive social media campaigns like Ford's Scott Monty

Ford Motor Company is one of the oldest companies in America, yet is at the cutting edge of the newest social media technologies thanks in part to Director of Social Media Scott Monty. Join us to learn about how big businesses are growing through social media, and what you should implement at your company. We'll also discuss how to concurrently manage your corporate and personal brand.

At Ford, Scott's role is based in the Corporate Communications area, where he is a strategic advisor on all social media activities across the company. From blogger relations to marketing support to customer service to internal communications and more, social media touches many facets of Ford business, and Scott is there to ensure it is consistent across all of them. His career spans a number of industries such as healthcare, pharma, biotech, travel, automotive, tech, and communications, and includes a wide range of clients, from start-ups to Fortune 500 companies.